Guide 3 min read · Updated September 25, 2026

Smart Links and Direct Links

The lightest integration on the platform. One URL, no script and no key, routed per visitor to the best paying offer or pinned to a campaign you chose.

A link is the lightest integration we have: no script, no key, nothing to embed. You share a URL, we pick the offer, record the click, and redirect.

The two kinds

	Smart Link	Direct Link
Path	`/sl/{uuid}`	`/dl/{uuid}`
Destination	Whichever eligible offer pays best for that visitor	One offer you pinned
Rotation	Yes, per visitor	No
Use it when	You are posting a link anywhere and want it to keep earning	You are promoting a specific campaign

Both prefixes hit the same resolver, so links already in circulation keep working whichever one they carry.

What happens on a click

We read the visitor's country from their IP and their device from the user agent.
We narrow the catalogue to offers eligible for that country and device.
For a Smart Link we take the highest EPC among them. For a Direct Link we take the one you pinned.
Fraud checks run, the click is recorded, and the visitor is redirected.

The same URL therefore sends a visitor in the US to an Android install offer, one in the UK to a survey, and one in Germany to an iOS offer, with nothing to configure per visitor.

Create one

Go to Tools → Links. Creating a link gives you its UUID and the full URL. Each link has its own statistics page showing clicks, conversions and EPC.

https://your-domain.com/sl/9f1c8a2b-4d3e-11ef-9c0a-0242ac120002
https://your-domain.com/dl/2b7e54c1-9a08-4f16-8b3d-6f5e2c1d4a90

Passing your own user id

A Direct Link is a template you fill in. It carries a single {user_id} macro: substitute your own identifier before you publish the link, and that value comes back to you on the conversion postback.

# the template as the dashboard shows it
https://your-domain.com/dl/2b7e54c1-.../{user_id}

# what you publish for user 4821
https://your-domain.com/dl/2b7e54c1-.../4821

If you skip this, conversions still credit your balance, but you have no way to tell which of your users earned one. For a rewards app that is the whole game, so fill it in before the link goes out.

Things worth knowing

Links are scoped to the publisher that owns them. A link served on your Worker subdomain or your custom domain must belong to your account, so nobody can rehost someone else's link on your hostname or the reverse.
QR codes are available per link from its detail page, which is the easiest way to take a link offline and onto print.
A dead link is almost always an empty eligible set, not a broken URL. If the visitor's country and device match no active offer, there is nothing to redirect to.